Digital Strategy = Your Company's BackBone!

The digital marketing strategy document will be the backbone of your company’s marketing initiatives. It will outline in detail what will happen and what will be delivered in each phase/stage of the project.

Digital Marketing Strategy

Set your strategy, make more of your budget, achieve better results.

Whether you employ an internal digital marketing team, or you have outsourced parts of your digital marketing to specialist agencies/freelancers, we can assist with putting all the puzzle pieces together and work with you to custom develop your company’s digital marketing strategy.

A Holistic Marketing Approach

We offer the complete marketing package, from SEO and Paid Media to Web-design! DomainStar’s team consists of highly experienced enthusiastic experts in digital marketing and are ready to undertake your projects and deliver solid data driven results.

Data-Driven Digital Marketing Process

We provide our clients with a bespoke digital marketing strategy that will solve your business challenges. Check out our process!

Digital Strategy Cyprus


  • What does success look like?
  • What should you be tracking and measuring to evaluate digital performance and Return on Investment (ROI)?

Next Process
Digital Strategy Cyprus

Target Audience

  • Who are your target audiences?
  • Where do they hang-out on various digital platforms?
  • What are their needs and behaviors?
  • What are their interests?

Next Process
Digital Strategy Cyprus

Competitor Matrix

  • Who are your competitors?
  • What is their market share?
  • How can you use digital marketing to get ahead of the competition?

Next Process
Digital Strategy Cyprus

Channel Mix

  • What is the best digital media channel mix (social media, SEO, Google Ads, Email Marketing) to ensure an effective and cost-efficient result that aligns with business objectives and KPIs?
  • How do you map different media channels with the consumer decision journey?
  • What is your optimal paid, earned, and owned media budget?

Next Process
inbound marketing


  • What content should you develop?
  • Do you have enough content to attract and engage with the right audience?
  • How can you use audience data and insights to develop content and customer messaging?

Next Process
Digital Strategy Cyprus


  • How do you implement your digital marketing strategy for an ongoing success?
  • What does a short-term and a long-term plan look like?
  • What is the best way to govern a digital roadmap?

Next Process

FAQs - Digital Marketing Strategy

What is a Digital Marketing Strategy?

A digital marketing strategy outlines in detail the project plan, phases, and accompanied actions/tasks that will enable you to reach your desired goals and objectives. Reach out to us to help you with your digital marketing strategy in Cyprus.

Why does your business/brand need a Digital Marketing Strategy?

Times are changing… All the world is now connected online. Your business needs to have an online presence in order to communicate and sell your products or services to your target audience. We can help you plan and achieve your online goals with a comprehensive digital marketing strategy.

What is the duration of a Digital Marketing Strategy?

A digital marketing strategy in Cyprus depends on the client’s objectives and budget. The minimum duration is 6 months.

What is Included in a Digital Marketing Strategy?

The components of a digital marketing strategy depend on the services agreed with the client. These include SEO, Google Ads, Social Media Marketing, Email Marketing, and more.
In short, a digital marketing strategy includes buyer persona/s definition, keyword research report, competitor research & analysis, project timeframes, ads & budgeting. 
You will get a detailed excel file along with a comprehensive presentation file. Your digital marketing strategy document will be presented to you once completed, as the first deliverable of your online marketing package.

We Love Working With Them

We build the things other agencies tell you can’t be done and we’re pretty good at it too

Digital Marketing Agency in Cyprus

Clarks Cyprus

We are very happy with DomainStar’s social media management & marketing service. Pavlos and his team are very professional and deliver on time. I was really impressed with their lightening quick understanding of our company brand and ability to produce original, clever, and meaningful posts every week. Highly recommended digital agency!

Phivos Nicolaides

Marketing Director

Resilient Lives

We would like to say a hearty thank you for all the amazing work on our website. We are so pleased with the results and we really appreciate the love and hard work you put in. DomainStar is higly recommended for any online/digital needs you may have. Thanks again for the amazing work!

Eleana Hadjimina


Aes Ambelis Winery

DomainStar is an amazing company to work with as they are always responsive and willing to go the extra mile to get the job done right and in a timely manner. A very reliable and intelligent team. We contacted a number of digital agencies to create our new website and it was clear right away that DomainStar was the right choice. Thank you again Pavlos and team!

George Tripatsas


Marathon Distributors

We are extremely satisfied with the website DomainStar has created for us. It is minimal, well designed, functional and easy-to-use which makes it great. Pavlos and his team are enthusiastic and passionate about their work. They are professional, reliable, flexible, and highly responsive. It has been a pleasure working with DomainStar and I look forward to collaborating with them again during the next phase of our project.

Simone Kapakiotis

Managing Director

N.PSARAS Construction

Our vision was to redesign our old website and Domainstar brought this vision to life, it came out even better than we expected. Pavlos and his team understood our requirements and we are very happy with the result. We highly recommend Domainstar for anyone who wants to design or redesign their website.

Evangelia Psara

Operations Manager

Occhio Hospitality Group

Thank you DomainStar for the outstanding professional job you did for us! Occhio Hospitality Group highly recommends you for the quality and professionalism that we experienced every step of the way! I look forward to a long-lasting relationship!

Alex Vassiliou

Head of Operations

ATLAS Offshore Ltd

We partnered with DomainStar to design and develop our new website. The guys were amazing. They were friendly, flexible and nothing was too much trouble. Pavlos met with us quite a few times and we found the whole process a great experience. I would definitely recommend DomainStar – you won’t be disappointed

Theodoros Pierides

Business Development Manager

P&M Insurance Brokers

We were looking for a redesign of our old website and our requirements were to have a clean and minimal website, which would be used for our online campaigns. DomainStar understood our requirements and went beyond our expectations. I am really proud and satisfied with the new website and I highly recommend Pavlos & his team for any website-related projects! Thank you, guys!

Constantinos Prodromou

Managing Director
Our Clients


We have contacted a number of digital agencies and none were so clear and honest as DomainStar was. They sat down with us, talked through all our needs and objectives, understood what we were after and provided a custom proposal based on our specifications. Highly recommended digital agency!

Arofat Salayeva

Managing Director

Wealth Hosts

When we approached DomainStar we were looking for a clean, responsive website to showcase our property management company and our services. Pavlos and his team understood the website requirements and made us aware of the possible constraints we would face. We highly recommend DomainStar to be your website & digital marketing partner!

Demetris Pantelides

Managing Director

Send Us a Message

    What’s Next?

    An email and phone call from one of our representatives.

    A time & cost estimation.

    An in-person meeting.

    Give us a call(+357) 22-781802

    Send us an email[email protected]

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