Digital Strategy = Your Company's BackBone!

The digital marketing strategy document will be the backbone of your company’s marketing initiatives. It will outline in detail what will happen and what will be delivered in each phase/stage of the project.

Digital Marketing Strategy

Set your strategy, make more of your budget, achieve better results.

Whether you employ an internal digital marketing team, or you have outsourced parts of your digital marketing to specialist agencies/freelancers, we can assist with putting all the puzzle pieces together and work with you to custom develop your company’s digital marketing strategy.

A Holistic Marketing Approach

We offer the complete marketing package, from SEO and Paid Media to Web-design! DomainStar’s team consists of highly experienced enthusiastic experts in digital marketing and are ready to undertake your projects and deliver solid data driven results.

Data-Driven Digital Marketing Process

We provide our clients with a bespoke digital marketing strategy that will solve your business challenges. Check out our process!

Digital Strategy Cyprus


  • What does success look like?
  • What should you be tracking and measuring to evaluate digital performance and Return on Investment (ROI)?

Next Process
Digital Strategy Cyprus

Target Audience

  • Who are your target audiences?
  • Where do they hang-out on various digital platforms?
  • What are their needs and behaviors?
  • What are their interests?

Next Process
Digital Strategy Cyprus

Competitor Matrix

  • Who are your competitors?
  • What is their market share?
  • How can you use digital marketing to get ahead of the competition?

Next Process
Digital Strategy Cyprus

Channel Mix

  • What is the best digital media channel mix (social media, SEO, Google Ads, Email Marketing) to ensure an effective and cost-efficient result that aligns with business objectives and KPIs?
  • How do you map different media channels with the consumer decision journey?
  • What is your optimal paid, earned, and owned media budget?

Next Process
inbound marketing


  • What content should you develop?
  • Do you have enough content to attract and engage with the right audience?
  • How can you use audience data and insights to develop content and customer messaging?

Next Process
Digital Strategy Cyprus


  • How do you implement your digital marketing strategy for an ongoing success?
  • What does a short-term and a long-term plan look like?
  • What is the best way to govern a digital roadmap?

Next Process

FAQs - Digital Marketing Strategy

What is a Digital Marketing Strategy?

A digital marketing strategy outlines in detail the project phases and accompanied actions/tasks that will enable you to reach your desired goals and objectives. 

Why does your business need a Digital Marketing Strategy

Times are changing… All the world is now connected online. Your business needs to have an online presence in order to communicate and sell your products or services to your target audience. We can help you plan and achieve your online goals with a comprehensive digital marketing strategy.

What is the duration of a Digital Marketing Strategy?

This depends on the client’s objectives and budget. The minimum duration is 6 months.

What is Included in a Digital Marketing Strategy?

The components of a digital marketing strategy depends on the services agreed with the client. In short, a digital marketing strategy inludes buyer persona/s definition, keyword reasearch report, competitor research & analysis, project timeframes, ads & budgeting. 
You will get a detailed excel file along with a comprehensive presentation file. Your digital marketing strategy document will be presented to you once completed.

We Love Working With Them

We build the things other agencies tell you can’t be done and we’re pretty good at it too

Digital Marketing Agency in Cyprus

P&M Insurance

We were looking for a redesign of our old website and our requirements were to have a clean and minimal website, which would be used for our online campaigns. DomainStar understood our requirements and went beyond our expectations. I am really proud and satisfied with the new website and I highly recommend Pavlos & his team for any website-related projects! Thank you, guys!

Constantinos Prodromou

Managing Director
Our Clients


We have contacted a number of digital agencies and none were so clear and honest as DomainStar was. They sat down with us, talked through all our needs and objectives, understood what we were after and provided a custom proposal based on our specifications. Highly recommended digital agency!

Arofat Salayeva

Managing Director

Wealth Hosts

When we approached DomainStar we were looking for a clean, responsive website to showcase our property management company and our services. Pavlos and his team understood the website requirements and made us aware of the possible constraints we would face. We highly recommend DomainStar to be your website & digital marketing partner!

Demetris Pantelides

Managing Director


Domainstar has helped us create a new, attractive and easy-to-use website, which we are very proud of. It has helped build our brand image and has brought to us many new inquiries. Pavlos and his team are very helpful and responsive to our demands for further improvements, always going beyond our expectations.

Christos Konteatis

Business Development Director
Our Digital Clients

Lanitis Aristophanous

DomainStar was referred to us by a trustworthy business partner/friend. After reviewing their website, I decided to give DomainStar a try. I am happy to say I was not disappointed! From the onset, I knew DomainStar was a team I could work with. In the end, I was very pleased with the final project. 

Agni Aristophanous

Business Development

Ledra Originals Store

The people at DomainStar are awesome and very reliable, always there to support me and colleagues – definitely value for money when it comes to websites and their management! Good vibes and will definitely use them again in the near future.

Alexandros Georgalides

Store Manager

Efstathios E. Efstathiou LLC

It is near impossible to find a company like Domainstar when it comes to professionalism, reliability & service. I want to thank everyone at DomainStar for the wonderful work you put to achieve a website that I am really proud of, on time and on budget!

Kwstas Efstathiou

Managing Director

Send Us a Message

What’s Next?

An email and phone call from one of our representatives.

A time & cost estimation.

An in-person meeting.

Give us a call(+357) 22-781802

Send us an email[email protected]

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