SEO: What is it and how can it help organically transform users into potential customers

Search Engine Optimization, also known as SEO, is a digital marketing technique that uses the practice of increasing the quantity and quality of traffic to your website through organic search engine results. By organic search engine results, I mean by ranking at the very top of Google, Yahoo, Bing etc. In addition, SEO Cyprus is

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What Makes a User Friendly Website in Cyprus?

As time passes more and more Cypriot businesses consider having a presence in the online world. As Blue Corona stated, in a 2019 online study, “Between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them.” This implies that part of the online success of any business depends on how ‘good’ their

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How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Our step-by-step guide on how to run Facebook Ads covers the essentials for setting up and initiating paid advertisement in Facebook. When setting up a Facebook Ad, one must be aware of the many boxes needed to be checked. The list can be extensive and includes crucial points such as: Are your image dimensions correct?

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Inbound Marketing: 3 Ways It Can Benefit Your Business

What is Inbound Marketing? The term inbound marketing has become more and more popular in the marketing/advertising world over the past years. Inbound marketing is defined as a business approach that attracts users/customers by creating content and experiences which are valuable and tailored for the end customer. While the traditional outbound marketing spams and interrupts

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5 Tips for Choosing the Best Website Design Company Cyprus

Have you spent thousands of Euros on your website but haven’t received anything in return to show? Is your website a jewel, in terms of website design, but has no return on investment in the form of leads? Are you disappointed with the navigation and overall performance of your website? If your answer is ‘Yes’

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Design and Develop a Cheap Website in 5 stages

Constructing a Cheap E-Commerce Website Having an online vision and translating it to an e-commerce website requires weighing what is available against the needs of the prospective site. Some sites will make use of Search Engine Optimization software to lead shoppers conducting a search directly to the online store. Finding the necessary resources to build

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Optimizing WordPress Speed: 4 Mistakes to Avoid

WordPress is a fabulous platform for creating interesting and engaging websites, but if it is not correctly optimized, it can be a slow, lumbering beast! Use this quick guide to find out four of the biggest mistakes people make and avoid these pitfalls in optimizing wordpress speed. Number 1: Ignoring plugin updates Plugins are essential

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The Ultimate Payment Gateways Guide

How to Choose the Ultimate Payment Gateway Processing payments is a crucial part of any business, therefore, choosing the right payment gateway is essential. There is a good choice of payment gateways, so the best course of action is to look through the benefits that each one offers and see which one is user-friendly and

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Design Your Product to Convert

How to Develop a Website Conversion Strategy All website owners aim to keep their conversion rates at a maximum. However, the achievement of that aim is often elusive for most agencies simply because they are on the wrong path. Instead of designing their websites to create interest, they only fair excellently in using them as

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WP Administration Services Masterclass

WP Administration Services: The Essential First Steps WordPress is the most popular content management system out there for a number of good reasons. It empowers millions of people with something to say to make their online voices heard. It takes the technicality out of creating and personalising a web presence. It does away with the

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